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Hi, I'm
Sven Uilhoorn.

I'm an interactive designer based
in Groningen, the Netherlands.

LinkedIn Design Vision Squash Exercises Board Game Resources Games for Testing
Cover of A Piacere board game
Cover of A Compagnieƫn board game
Cover of Frontier board game

Board Games

Strategic board games that involve careful planning, low luck, player interaction, great two to five player scaling and have a strong historical (accurate) integration of their theme.

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"If you can't back it up with research or data,
you're just making shit up and you should stop."
Cover of Squash Club homepage
Cover of Student Housing homepage
Cover of Racing Community homepage

Websites

User centered websites, designed and polished based on actual user research with the target audience/customer. Easy to maintain, fast loading, following most usability standards.

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"Visual design is about problem solving,
not about personal preference or unsupported opinion."
Game Night Flyer
Recipe Poster
Squash Club Magazine

Graphic Design

Mostly smaller projects for print like commissioned posters and flyers, but also years of squash club magazines, a sport shirt design and race car liveries for my racing community.

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"Good design is as little design as possible."
Imagine Cup Entry screenshot
Plan of Action serious game screenshot
Programme of Requirements serious game screenshot

Serious Games

In the final two years of my studies, I focused on Serious Gaming and designed and developed four games teamed up with my former game design and programming partner.

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"Content precedes design. Design in the absence
of content is not design, it's decoration."